Time will pass. The things we worry about will pass. Some of the things we want desperately will come our way, and some will not. Things we aren’t worrying about will blindside us and leave us temporarily devastated, this too will pass. The good is never as good as we imagine, and the bad is never as bad as we fear. Our health may hold, it may not. We may have 50 years ahead of us, we may cease to exist before the day closes. We have to make decisions we can live with, whether others understand them or not. Let one of these decisions be to buy the good whiskey. Trust me, there is a difference. When your days are gone, know you’ve helped others…but also done a few things for yourself.
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Do you know what the client experience is like in your salon or spa? You likely think you do, but do you really know? What about your competitors? Do you really know what goes on with the competition? Do you excel or fail at phone services, front desk, pre-booking, product sales, consultations? Where can you improve? Mystery Shoppers are a wonderful way to gain a little additional insight. This can be very complex or a rather simple and straightforward process. It just depends upon how much data you’re trying to gather and compare. There are many professionals you can hire to help with this, but if you have time, you can also keep it simple and do it yourself. Just be sure to keep the scope of the study to what you and your mystery shoppers can actually handle. Don’t overlook the value of this process. Don’t just do it once, either. Repeat the process regularly and make sure you’re performing the way you think you are. About the Author: Zane Hagy is a PR and ma