Time will pass. The things we worry about will pass. Some of the things we want desperately will come our way, and some will not. Things we aren’t worrying about will blindside us and leave us temporarily devastated, this too will pass. The good is never as good as we imagine, and the bad is never as bad as we fear. Our health may hold, it may not. We may have 50 years ahead of us, we may cease to exist before the day closes.
We have to make decisions we can live with, whether others understand them or not. Let one of these decisions be to buy the good whiskey. Trust me, there is a difference. When your days are gone, know you’ve helped others…but also done a few things for yourself.
Do you know what the client experience is like in your salon or spa?
You likely think you do, but do you really know? What about your competitors? Do you really know what goes on with the competition?
Do you excel or fail at phone services, front desk, pre-booking, product sales, consultations? Where can you improve?
Mystery Shoppers are a wonderful way to gain a little additional insight.
This can be very complex or a rather simple and straightforward process. It just depends upon how much data you’re trying to gather and compare.
There are many professionals you can hire to help with this, but if you have time, you can also keep it simple and do it yourself. Just be sure to keep the scope of the study to what you and your mystery shoppers can actually handle.
Don’t overlook the value of this process. Don’t just do it once, either. Repeat the process regularly and make sure you’re performing the way you think you are. About the Author:Zane Hagy is a PR and marketing professional, w…
Sometimes, the best advice we can get is something we already know. This is one of those times.
You know the importance of all your passwords and login information. That said, I’m willing to bet that you don’t have them all stored in one location or you don’t know exactly who has access to all your online accounts (Facebook, Google Places, Yelp, Instagram, Snapchat, Blog, etc.).
When someone hires my firm to help with marketing and public relations, at least half the time it takes weeks to get access to all the social media accounts.
Save yourself a lot of future headaches, and collect your passwords now and store them somewhere safe. This is a great time to review each of those accounts to see who has access to your data. Odds are, you’ll find yourself removing people that haven’t even worked for you in quite some time.
Don’t wait for an emergency to start this process. Do it now, before there’s a reason, and I guarantee there will come a time that you’ll be very glad you did. Abo…