The Instagram selfie trend isn’t going away anytime soon. Changes are on the horizon that may impact usage, but for now, we can expect our clients to be taking pictures of themselves almost everywhere they go.
Of course we love it when happy clients post selfies from the salon. But, if you think about it, are you as happy as you could be with the images you see posted?
If your loyal fans are going to be taking these photos anyway, which we want them to do, let’s make sure we make it as easy and fun for them as possible. The better they look, the better your salon looks.
Create ‘instagrammable’ moments:
Dedicate a space: Be certain the space behind the photos looks the way you’d like, maybe a logo wall or special visual that is uniquely related to your business.
Have props: Fun props help get creativity going, you can just keep a random box of toys and props handy, be creative,
Correct the lighting: Are your salon selfies being taken from a well-lit area? Ring lights are fairly inexpensive these days, and can make any dark area in the salon picture ready.
Have specific hashtags: Be certain to have hashtags that you promote, and encourage your guests to use them.
Interact with those that posts, and show them the love: Turn your fans into stars, interact with them online and consider creating campaigns and contests to promote posts.
About the Author: Zane Hagy is a PR and marketing professional, with a focus on the beauty industry and premium products. When it comes to the world of beauty, Zane’s niche is simple solutions for complex problems. Experience includes salons, schools, product lines, and individual artists. His agency, z11 communications, has also represented Intercoiffure America Canada since 2014. Email him at Zane.Hagy@z11communications.com or visit z11communications.com.
(reprint of a blog, originally published in Salon Today on October 8, 2019)
Time will pass. The things we worry about will pass. Some of the things we want desperately will come our way, and some will not. Things we aren’t worrying about will blindside us and leave us temporarily devastated, this too will pass. The good is never as good as we imagine, and the bad is never as bad as we fear. Our health may hold, it may not. We may have 50 years ahead of us, we may cease to exist before the day closes. We have to make decisions we can live with, whether others understand them or not. Let one of these decisions be to buy the good whiskey. Trust me, there is a difference. When your days are gone, know you’ve helped others…but also done a few things for yourself.
Do you know what the client experience is like in your salon or spa? You likely think you do, but do you really know? What about your competitors? Do you really know what goes on with the competition? Do you excel or fail at phone services, front desk, pre-booking, product sales, consultations? Where can you improve? Mystery Shoppers are a wonderful way to gain a little additional insight. This can be very complex or a rather simple and straightforward process. It just depends upon how much data you’re trying to gather and compare. There are many professionals you can hire to help with this, but if you have time, you can also keep it simple and do it yourself. Just be sure to keep the scope of the study to what you and your mystery shoppers can actually handle. Don’t overlook the value of this process. Don’t just do it once, either. Repeat the process regularly and make sure you’re performing the way you think you are. About the Author: Zane Hagy is a PR and ma